Jaime's back, with Jaime's Ministry of Food. It makes terrific telly, with the people of Rotherham being as abrasive as you might expect with a poncey southerner.
The South Yorkshire accents are wonderful. Already he has been called a knobhead - this would never happen to Valentine Warner.
Rotherham saw a local revolt against his school meals revolution, when famously local mum Julie Critchlow was seen passing burgers through the school fence.
Jame now aims at another culinary revolution, by turning the whole town onto fish in a bag and basil oil. The plan is to teach a dedicated few a handful of recipes, who will then teach another two, and so on.
Does Mrs Critchlow think it will succeed? "No".
It started well. Jaime's meatball recipe was enjoyed and passed on, even if as Mrs Critchlow suggested it was just because Jaime's new students were simply sucking up. But at by the end of the show, none of the students had passed on the salmon recipe, and many of the participants were pointing out that their priorities were paying the bills, not shopping for fresh veg.
This is the secret of Jaime's TV shows. Few other personalities are quite so prepared to be humbled - this is an ongoing theme of his shows, from rebellious students on Jaime's Kitchen, to kids preferring junk to home made foccacia on Jaime's School Dinners, to Italians stubbornly refusing to enjoy his food on Jaime's Great Italian Escape.
For even putting himself in a position to be called a knobhead, Jaime should be saluted.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment